Why do the statistics matter?
Lets say your company is currently ranked at over 600,000 on www.alexa.com.
Lets say a key competitor company is currently ranked at 300,000 on www.alexa.com. There may be a vast chasm between you and your competitor. Your site may be listed so low that many of the potential sales went to you competitor because they had a higher rank.
Imagine if you got up one morning, and noticed that your generator set equipment was elegantly listed on a power generator industry specific site: Generatormart, with a first page Yahoo or Google rank.
Try to imagine the quantum leap in your companys sales that is going to happen. Remember that about 90% of the Web traffic goes to the first 30 results on a search.
Your company is going to share the costs of this highly focused beam of marketing energy with other companies, so it is only going to cost you a fraction of what it would have cost to have your own company do it RIGHT. And your generator sets get to move up to the top of the rankings immediately.
Your company could try to do a complete rewrite of their Website from scratch, but being the wise manager you are, you realize that for the sake of time, wasted internal political energy, and cost, it is better to have additional experienced professional help. For example, your company may not make their own tires, or their own computer chip manufacturing equipment. They purchase branded solutions for many products that other experts have already created.
With the Generatormart Administration Console you can monitor precisely how many visitors have looked at your generator set equipment, and you can do it 24 hours a day 7 days a week from a computer with Internet access.
Real user Web hits on your generator set equipment is essentially equal to (total hits minus spider hits). Often people don't realize that search engine spiders hitting your site artificially inflate the number of hits you appear to have on your Website. Generatormart separates out 119 search engine spiders from your Web hits so you can truly understand exactly who is looking at your equipment and where they came from. This aids you in justifying your expenditures on the Generatormart marketing project to: yourself, your peers, and your management.